A logotype; the essence of a brand encapsulated in a synthetic graphic structure, connected through time with crests, emblems and heraldry, a bet on prestige, a mandatory and expected manifestation of ego. Little did I know back then this was indeed nothing more than a hairdo.
“We want our space to encourage people to have a drink and talk to one another, to open up and share ideas, to hang out smartly, to engage in a conversation that will open new realities for them. That’s what talking culture does. It opens spaces that weren’t there before. Because culture accumulates into more culture.”